AFFILIATE MARKETING, what is it ?

Hello marketers, thank a lot for visiting this blog, right now i try to post a short information about affiliate marketing.
the original content was written by Ewen Chia, a marketing guru, i like all of his e-books so much, here i want to share a bit with you, just for additional info only and it will be a surprise if it has a meaning or value for you.

Affiliate marketing is still, in my opinion, the number one way for aspiring internet entrepreneurs to get started.

Why? because :
1. There's no inventory expense
2. no hassles with payment processors
3. no extra time spend on processing refunds or returns
4. you still get to practice all the essential marketing skills that will bring succes ini any other business you pursue

Think of it is the way:if you've ever seen a product that made you say"wow, I know I could makes sales if that were mine!" then affiliate marketing is just the thing for you.
for all intens and purposes, any product you promote as an affiliate is your product. You take "ownership" by promoting that product as whole-heartedly as you would if you were the merchant, or copyright holder, or whatever.

the beuaty of it is that you reap a significant share of the profit on each sale, with less than half of the hassle.

two profitable affiliate marketing models : pay-per-sale and pay-per-lead

the first thing to understand about affiliate marketing is that it is a "pay per action" model. however, the meaning of "action" is defined in acouple of different ways.
An action can be.....
1. the sale of a product
2. the generation of a new lead
so, in other words, affiliate get compensated based on referring either customers or potential customers(leads).Teh action that the visitor take is either to buy something, or to fill out a form providing their contact information ( becoming a"lead').
Which type of affiliate marketing is easiest? the truth is they'are about equal, but pay per lead has a slight edge over pay per sale.
it is much easier to get a prospect to fill out information, especially if the merchant is offering them some sort of bonus in exchange for that information.

Pay-Per-Sale Affiliate Marketing

pay-per-sale marketing is what most people think of when they think of affiliate marketing. You, the affiliate, are tasked with sending traffic to the merchant in order to help him/her acquire new customers.
whenever one of the visitors you refer buys from the merchant, you are credited with the sale adn you recieve a commission.this is where your profits come from.
Now, in order to make good money with pay per sale marketing, you have to do two things:
1.Be highly selective about the products you promote
2.Be strategic in your marketing efforts.

Pay-Per-Lead Affiliate Marketing
Under this model, you generate commissions by generating leads. Rather than reffering people directly to aproduct, you refer them to product information.
Let me give you some examples to clarify this...
comman types of pay-per-lead offers :
- refer prospect to mortgage refinance company, where he fills out a form to get pre-qualifying information about potential loans.
- refer prospect to health company offering free vitamin samples, etc...


(taken from Ewen chia, How to make your first $ 1,000 online in just 30 days, I rewrite that)